Unlike grocery lists or spare parts lists, in the
marketing sense of the term, a ‘list’ refers to a
list of customers. More specifically, in regards to
internet marketing, it refers to a list of emails
through which potential customers can be contacted.

If you’ve ever faced a situation where you needed to
enter your details (especially your email) before you
download something, then chances are that you are, or
have been, part of a someone else’s list.

Even large companies that are already very established
use email lists of their own to keep track of their
customers, and alert them to new developments, offers,
and so forth. Of course, this ties in to yet another
question at hand…

Why Build and Use a List?

Commonly, not having a list is said to be ‘leaving
money on the table’, and that much is certainly true.

Take the example of a conventional clothes store.
Customers come, browse around, maybe buy something,
and then leave. Once they’ve left, the store has no
way of getting in touch with them, and maybe
convincing them to come back again.

On the other hand, if the store had their contact
details, they could notify them when they have a new
stock of clothes on the rack, or special discounts,
and so on. By doing so, the customer would then feel
compelled to perhaps come back, or at very least would
consider doing so.

Similarly, in whatever niche that you’re into, if you
had a list of previous customers then whenever you
have a new product, or some other offer, you’d just
be able to shoot out emails and see if anyone is
interested. Simple as it sounds, this is amazingly
effective.

Think about it in terms of figures, if that helps.
Let’s say you have an 8,000 strong list, and you
send out an email regarding your latest product that
costs $20. Even if only 10% of your list buys your
product, that is 800 instant customers and you would
have made $16,000.

To sum it up, the reason to build and use a list is to
establish a firm base of regular customers to which
you can market your products and offers too with great
ease.

Build your own niche list with a powerful
squeeze page and one-time offer system here;

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